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EVENT BIO

See breakdown of all you need to know about our Summit

HOT CONFERENCE TOPICS

  • What are the current selling models and strategies in the pharma industry that drive the SFE?

  • How to integrate the multichannel strategy into SFE?

  • Using KAM for creating long lasting relationships with the stakeholders. Is it possible?

  • Solving the obstacles that are present while using the digital technology in the sales process. Into what extent is digital technology helping the sales reps?

  • How to establish the culture of coaching and commercial excellence?

  • What can you do to tackle the challenge of the market access during the selling process?

  • Dealing with the pharma privacy risks: What is beyond the GDPR?

  • How to monitor sales force metrics and use the data for achieving better results?

  • Profiling and segmentation in the pharma industry. What everything can be reached by this approach?

WHO WILL YOU MEET

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from Pharma industries involved in:

  • Sales
  • Sales Force Effectiveness
  • Key Account Management
  • Business Unit
  • Business Operations
  • Commercial
  • Commercial Effectiveness
  • Customer Excellence
  • CRM
  • Product/Brand/Portfolio Management
  • Training and HR and Learning
  • Marketing

Workshop A
9 October 2018 I 15.00 – 16.00

Digitalisation in pharma

  • How to reach the right proportion of the traditional and digital channels in a sales process?
  • What kind of digital tools are helping you drive the profit and increase the sales and marketing?
  • What are the most efficient ways to leverage and analyse the data?
  • Integration of artificial intelligence to be on a new level of your customers’ needs understanding. Benefits and pitfalls of AI for pharma

Workshop B
9 October 2018 I 16.00 – 17.00

Trends and challenges in 2018

  • The impact of GDPR in your country and how to tackle the launch/sale of the new product under restricted conditions?
  • How to keep your product uniqueness in the product differentiation on the cluttered market?
  • How to use the right multichannel in the sales process? Is it possible to focus only on some of them? What is better?
  • Distinguishing the message based on the behavioral and attitudinal segments of your customers. Will it raise your ROI?

WHAT DELEGATES SAID

8th Annual Pharma Commercial and SFE Summit
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