{"id":1658,"date":"2023-10-30T15:13:21","date_gmt":"2023-10-30T15:13:21","guid":{"rendered":"https:\/\/sfesummit.com\/?page_id=1658"},"modified":"2026-06-22T08:24:30","modified_gmt":"2026-06-22T08:24:30","slug":"speakers","status":"publish","type":"page","link":"https:\/\/sfesummit.com\/?page_id=1658","title":{"rendered":"SPEAKERS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1658\" class=\"elementor elementor-1658\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b8201 e-flex e-con-boxed e-con e-parent\" data-id=\"c3b8201\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39a3a7d e-flex e-con-boxed e-con e-child\" data-id=\"39a3a7d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef55f77 elementor-widget elementor-widget-heading\" data-id=\"ef55f77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dda119 elementor-widget elementor-widget-text-editor\" data-id=\"1dda119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sample of Keynote Speakers and their Case Studies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f090fb8 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"f090fb8\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a17473 elementor-widget elementor-widget-html\" data-id=\"7a17473\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n  <meta charset=\"UTF-8\">\r\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n  <style>\r\n    \/* \u0417\u0430\u043b\u0438\u0448\u0442\u0435 CSS \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u0438\u043c *\/\r\n\r\n    .slideshow-container {\r\n      position: relative;\r\n      max-width: 1200px;\r\n      max-height: 750px;\r\n      margin: auto;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .slides {\r\n      display: flex;\r\n      width: 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 <title>\u0421\u043b\u0430\u0439\u0434\u0448\u043e\u0443<\/title>\r\n<\/head>\r\n<body>\r\n\r\n<div class=\"slideshow-container\">\r\n  <div class=\"slides\">\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"49\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp\" class=\"attachment-medium size-medium wp-image-10517\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-768x126.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-600x98.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2.webp 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge.webp\" class=\"attachment-large size-large wp-image-10529\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eric Simard<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>International Director, Omnichannel &amp; Content Analytics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/eric-simard-3b468526\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Insight to Impact: Accelerating Patient Reach with AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>AI acceleration is transforming how pharmaceutical companies engage healthcare professionals<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Advanced analytics unlock deeper understanding of HCP needs, behaviors, and context<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Automation and real-time optimisation significantly reduce time-to-market for content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>More relevant HCP engagement enables faster, more effective reach to patients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"93\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp\" class=\"attachment-medium size-medium wp-image-10528\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-1024x318.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-768x238.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-600x186.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha.webp\" class=\"attachment-large size-large wp-image-10521\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shreelekha Mandal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Marketing Director<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/shree-mandal-5a058b22\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Early Positioning: Why It\u2019s Important and Why Pharma Brands Need It!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I\u2019ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice &#8211; it\u2019s a strategic advantage that shapes the brand\u2019s entire lifecycle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>What is Early Positioning (share a framework)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Present some examples of where early positioning has worked and the top brands that worked this out well<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Deep dive into some case studies of Top Brands I have been a part of as marketing director\/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Close with some considerations for all pharma commercial leaders<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"139\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp\" class=\"attachment-medium size-medium wp-image-10516\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo.webp 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Vedant-Pathak.webp\" class=\"attachment-large size-large wp-image-10526\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vedant Pathak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business Unit Director &#8211; Oncology<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/vedant-p-1628186\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Access is a Commercial Strategy, not a Gate: How Oncology Leaders Are Rethinking the Link Between Access, Pricing and Field Execution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp\" class=\"attachment-medium size-medium wp-image-10525\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1024x565.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-768x424.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1536x847.webp 1536w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-2048x1130.webp 2048w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-600x331.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu.webp\" class=\"attachment-large size-large wp-image-10524\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Azeeza Sunmonu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of Commercial Excellence<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/azeezat\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercial Excellence in the era of AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.<\/p><p>Participants will leave with a practical framework they can apply immediately within their own organisations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Big-brand solutions look \"incredible\" in sales pitches, but fail miserably in real-life customer scenarios.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>AI \"containment\" often masks high customer frustration and abandonment rather than solving problems. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Lack of previous work on legacy systems makes for powerless informational only bots <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n    <div class=\"slide\">\r\n      \t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp\" class=\"attachment-medium size-medium wp-image-10518\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-1024x750.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-768x563.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-600x440.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian.webp\" class=\"attachment-large size-large wp-image-10519\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pedro Florian Cardozo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commercial Insights &amp; Analytics Manager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/pedroflorian\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Better Questions: Navigating Data Oceans with a Compass<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a context of infinite data and AI tools that over promise results to optimise decision-making this presentation aims to share reflexions to feel more confident when supporting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>In the age of data abundance, our bottleneck is no longer data \u2013 it\u2019s the quality of our questions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>A good question has three properties: it\u2019s specific, actionable, and tied to a decision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The right sequence is: decision - question - data. Not the other way around.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Common question traps: confirmation bias, questions disguised as answers, and the perfect analysis of the wrong question.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Practical frameworks to build better questions before opening anu dataset<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <a class=\"prev\" onclick=\"changeSlide(-1)\">&#10094;<\/a>\r\n  <a class=\"next\" onclick=\"changeSlide(1)\">&#10095;<\/a>\r\n\r\n  <div class=\"thumbnails\">\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge111.webp\" alt=\"Thumbnail 1\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha1.webp\" alt=\"Thumbnail 2\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Vedant-Pathak1.webp\" alt=\"Thumbnail 3\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu111.webp\" alt=\"Thumbnail 4\" title=\"\">\r\n    <\/div>\r\n    <div class=\"thumbnail\">\r\n      <img decoding=\"async\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian111.webp\" alt=\"Thumbnail 5\" title=\"\">\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<\/body>\r\n<\/html>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-316f384 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"316f384\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f93b44e elementor-widget elementor-widget-jet-slider\" data-id=\"3f93b44e\" data-element_type=\"widget\" data-settings=\"{&quot;thumbnail_width&quot;:90,&quot;thumbnail_height&quot;:100,&quot;thumbnail_width_tablet&quot;:40,&quot;thumbnail_height_tablet&quot;:60,&quot;slider_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]},&quot;slider_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:600,&quot;sizes&quot;:[]},&quot;slider_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jet-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-slider jet-elements\">\n<div class=\"jet-slider jet-slider__image-contain\" data-settings='{\"sliderWidth\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"sliderHeight\":{\"unit\":\"px\",\"size\":600,\"sizes\":[]},\"sliderNavigation\":true,\"sliderNavigationIcon\":\"jet-slider__arrow-icon-3f93b44e\",\"sliderNaviOnHover\":false,\"sliderPagination\":false,\"sliderAutoplay\":false,\"sliderAutoplayDelay\":5000,\"sliderAutoplayOnHover\":\"pause\",\"sliderFullScreen\":true,\"sliderFullscreenIcon\":\"jet-slider__fullscreen-icon-3f93b44e\",\"sliderShuffle\":false,\"sliderLoop\":true,\"sliderFadeMode\":false,\"slideDistance\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"slideDuration\":500,\"imageScaleMode\":\"contain\",\"thumbnails\":true,\"thumbnailWidth\":90,\"thumbnailHeight\":100,\"rightToLeft\":false,\"touchswipe\":true,\"fractionPag\":false}'>\n\t\n<div class=\"slider-pro\"><div class=\"jet-slider__arrow-icon-3f93b44e hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-slider__fullscreen-icon-3f93b44e hidden-html\"><i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i><\/div><div class=\"jet-slider__items sp-slides\">\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-ddb2bfd\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge111.webp\" alt=\"Eric-Simard-Badge111\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge111-150x150.webp\" alt=\"Eric-Simard-Badge111\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"49\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp\" class=\"attachment-medium size-medium wp-image-10517\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-768x126.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-600x98.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2.webp 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge.webp\" class=\"attachment-large size-large wp-image-10529\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eric Simard<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>International Director, Omnichannel &amp; Content Analytics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/eric-simard-3b468526\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Insight to Impact: Accelerating Patient Reach with AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>AI acceleration is transforming how pharmaceutical companies engage healthcare professionals<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Advanced analytics unlock deeper understanding of HCP needs, behaviors, and context<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Automation and real-time optimisation significantly reduce time-to-market for content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>More relevant HCP engagement enables faster, more effective reach to patients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-542d427\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha1.webp\" alt=\"Shreelekha1\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha1-150x150.webp\" alt=\"Shreelekha1\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"93\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp\" class=\"attachment-medium size-medium wp-image-10528\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-1024x318.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-768x238.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-600x186.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha.webp\" class=\"attachment-large size-large wp-image-10521\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shreelekha Mandal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Marketing Director<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/shree-mandal-5a058b22\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Early Positioning: Why It\u2019s Important and Why Pharma Brands Need It!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I\u2019ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice &#8211; it\u2019s a strategic advantage that shapes the brand\u2019s entire lifecycle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>What is Early Positioning (share a framework)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Present some examples of where early positioning has worked and the top brands that worked this out well<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Deep dive into some case studies of Top Brands I have been a part of as marketing director\/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Close with some considerations for all pharma commercial leaders<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show 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data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"139\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp\" class=\"attachment-medium size-medium wp-image-10516\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo.webp 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Vedant-Pathak.webp\" class=\"attachment-large size-large wp-image-10526\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vedant Pathak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business Unit Director &#8211; Oncology<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/vedant-p-1628186\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Access is a Commercial Strategy, not a Gate: How Oncology Leaders Are Rethinking the Link Between Access, Pricing and Field Execution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-406026f\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu111.webp\" alt=\"Azeeza-Sunmonu111\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu111-150x150.webp\" alt=\"Azeeza-Sunmonu111\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp\" class=\"attachment-medium size-medium wp-image-10525\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1024x565.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-768x424.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1536x847.webp 1536w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-2048x1130.webp 2048w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-600x331.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu.webp\" class=\"attachment-large size-large wp-image-10524\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Azeeza Sunmonu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of Commercial Excellence<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/azeezat\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercial Excellence in the era of AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.<\/p><p>Participants will leave with a practical framework they can apply immediately within their own organisations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Big-brand solutions look \"incredible\" in sales pitches, but fail miserably in real-life customer scenarios.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>AI \"containment\" often masks high customer frustration and abandonment rather than solving problems. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Lack of previous work on legacy systems makes for powerless informational only bots <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div id=\"speak\" class=\"jet-slider__item sp-slide elementor-repeater-item-75b8765\"><img decoding=\"async\" class=\"sp-image\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian111.webp\" alt=\"Pedro-Florian111\" title=\"\"><img decoding=\"async\" class=\"sp-thumbnail\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian111-150x150.webp\" alt=\"Pedro-Florian111\" loading=\"lazy\" title=\"\"><div class=\"jet-slider__content sp-layer \" data-position=\"centerCenter\" data-width=\"100%\" data-height=\"100%\" data-horizontal=\"0%\" data-show-transition=\"none\" data-show-duration=\"400\" data-show-delay=\"400\" >\n\t\t<div class=\"jet-slider__content-item\">\n\t\t\t<div class=\"jet-slider__content-inner\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp\" class=\"attachment-medium size-medium wp-image-10518\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-1024x750.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-768x563.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-600x440.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian.webp\" class=\"attachment-large size-large wp-image-10519\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pedro Florian Cardozo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commercial Insights &amp; Analytics Manager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/pedroflorian\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Better Questions: Navigating Data Oceans with a Compass<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a context of infinite data and AI tools that over promise results to optimise decision-making this presentation aims to share reflexions to feel more confident when supporting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>In the age of data abundance, our bottleneck is no longer data \u2013 it\u2019s the quality of our questions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>A good question has three properties: it\u2019s specific, actionable, and tied to a decision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The right sequence is: decision - question - data. Not the other way around.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Common question traps: confirmation bias, questions disguised as answers, and the perfect analysis of the wrong question.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Practical frameworks to build better questions before opening anu dataset<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show 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data-widget_type=\"jet-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-carousel jet-elements\"><div class=\"jet-carousel-wrap\">\n\t<div class=\"jet-carousel\" data-slider_options=\"{&quot;autoplaySpeed&quot;:5000,&quot;autoplay&quot;:false,&quot;infinite&quot;:false,&quot;centerMode&quot;:false,&quot;centerPadding&quot;:&quot;50px&quot;,&quot;pauseOnHover&quot;:false,&quot;speed&quot;:500,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;variableWidth&quot;:false,&quot;prevArrow&quot;:&quot;.jet-carousel__prev-arrow-700fe781&quot;,&quot;nextArrow&quot;:&quot;.jet-carousel__next-arrow-700fe781&quot;,&quot;rtl&quot;:false,&quot;fractionNav&quot;:false}\" dir=\"ltr\">\n\t<div class=\"elementor-slick-slider\">\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2093\" class=\"elementor elementor-2093\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192dd48 e-flex e-con-boxed e-con e-parent\" data-id=\"192dd48\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c622c9 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"5c622c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-434c260 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"434c260\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"49\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp\" class=\"attachment-medium size-medium wp-image-10517\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-300x49.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-768x126.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2-600x98.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novartis-Logo.svg-2.webp 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59a875 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b59a875\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b573c elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"16b573c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Eric-Simard-Badge.webp\" class=\"attachment-large size-large wp-image-10529\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1c611 elementor-widget elementor-widget-heading\" data-id=\"2f1c611\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eric Simard<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cd2e1 elementor-widget elementor-widget-text-editor\" data-id=\"37cd2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>International Director, Omnichannel &amp; Content Analytics<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740a5ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"740a5ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c9e93 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d8c9e93\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/eric-simard-3b468526\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-342a533 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"342a533\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c401d25 elementor-widget elementor-widget-heading\" data-id=\"c401d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9dba9 elementor-widget elementor-widget-heading\" data-id=\"bb9dba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From Insight to Impact: Accelerating Patient Reach with AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d7d84 elementor-widget elementor-widget-text-editor\" data-id=\"20d7d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a4f7d number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"24a4f7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>AI acceleration is transforming how pharmaceutical companies engage healthcare professionals<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Advanced analytics unlock deeper understanding of HCP needs, behaviors, and context<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Automation and real-time optimisation significantly reduce time-to-market for content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>More relevant HCP engagement enables faster, more effective reach to patients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0b41 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"75e0b41\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:70,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In this session, I\u2019ll explore the critical role of being the bridge between product and technology, where true product development excellence happens. Drawing on my experience in transformation, including agile transformation and large-scale delivery, I\u2019ll share how connecting vision with execution, and people with purpose leads to better collaboration, stronger outcomes, and more impactful products \u2014 the cornerstone of product and agile excellence.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2104\" class=\"elementor elementor-2104\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182df34f e-flex e-con-boxed e-con e-parent\" data-id=\"182df34f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36872a19 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"36872a19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ebc251 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"64ebc251\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"93\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp\" class=\"attachment-medium size-medium wp-image-10528\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-300x93.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-1024x318.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-768x238.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1-600x186.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Boehringer_Ingelheim_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67298 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb67298\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d3d05e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27d3d05e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Shreelekha.webp\" class=\"attachment-large size-large wp-image-10521\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbea75 elementor-widget elementor-widget-heading\" data-id=\"4cbea75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shreelekha Mandal<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a9826 elementor-widget elementor-widget-text-editor\" data-id=\"2a3a9826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Marketing Director<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b4123 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17b4123\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b617f7a elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5b617f7a\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/shree-mandal-5a058b22\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-113514cb e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"113514cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64287249 elementor-widget elementor-widget-heading\" data-id=\"64287249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d74e5 elementor-widget elementor-widget-heading\" data-id=\"509d74e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Early Positioning: Why It\u2019s Important and Why Pharma Brands Need It!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98108e elementor-widget elementor-widget-text-editor\" data-id=\"a98108e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Early positioning defines how a pharma brand is understood long before launch, and often determines when leads or lags in a crowded, highly regulated market. In this session, I\u2019ll explore how getting the positioning right from the outset aligns evidence, stakeholders, and story to create lasting differentiation and commercial impact. Under early clarity is not just a marketing choice &#8211; it\u2019s a strategic advantage that shapes the brand\u2019s entire lifecycle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fce87c number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"52fce87c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>What is Early Positioning (share a framework)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Present some examples of where early positioning has worked and the top brands that worked this out well<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Deep dive into some case studies of Top Brands I have been a part of as marketing director\/lead: Ocrevus, Tezspire. This includes their early positioning strategy (3 different strategies) and how that influenced their launch plan, their clinical trials, their messaging and scientific narrative<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Close with some considerations for all pharma commercial leaders<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaee1c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"ecaee1c\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:140,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Organisations are accelerating AI adoption while still evolving how they align around the customer. That creates a fundamental risk: speed without coherence. The opportunity is to make customer transformation more actionable by establishing a KPI model that connects customer outcomes directly to business management and growth. When customer measures sit at the core of how the business is managed, organisations can align execution, strengthen governance, and harness AI as a multiplier of enterprise value rather than a driver of fragmented optimisation.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2115\" class=\"elementor elementor-2115\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b32a e-flex e-con-boxed e-con e-parent\" data-id=\"d14b32a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef36505 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"ef36505\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8793 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e8793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"139\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp\" class=\"attachment-medium size-medium wp-image-10516\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo-300x139.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Ferring_Logo.webp 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac8f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcac8f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc64bd0 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"dc64bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Vedant-Pathak.webp\" class=\"attachment-large size-large wp-image-10526\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e435c7 elementor-widget elementor-widget-heading\" data-id=\"1e435c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vedant Pathak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9696aaa elementor-widget elementor-widget-text-editor\" data-id=\"9696aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business Unit Director &#8211; Oncology<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a1958 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a1958\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bb475 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"70bb475\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/vedant-p-1628186\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fdc456 e-con-full speaker-width2 e-transform e-flex e-con e-child\" data-id=\"8fdc456\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d816 elementor-widget elementor-widget-heading\" data-id=\"4d7d816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b3f00 elementor-widget elementor-widget-heading\" data-id=\"c4b3f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Access is a Commercial Strategy, not a Gate: How Oncology Leaders Are Rethinking the Link Between Access, Pricing and Field Execution<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a09b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"36a09b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Would like focus from business perspective. A used case where we talk about problems liner shipping face due to high number of transactions and would open discussion around how can the audience help some ideas generation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff460 number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91ff460\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Building a scalable CX framework across multiple markets and business units<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>Aligning customer experience with strategic business objectives and measurable outcomes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Balancing global standardisation with local market needs and customer expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Establishing governance models to ensure consistent execution and accountability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528d8db elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"528d8db\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:85,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>In an increasingly complex and fast-moving environment, global organisations must rethink how Customer Experience is designed, governed and executed across markets. This session explores how to build a scalable CX strategy that balances global consistency with local relevance, while directly contributing to business growth and customer loyalty.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"2126\" class=\"elementor elementor-2126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3802cc e-flex e-con-boxed e-con e-parent\" data-id=\"c3802cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb94ee5 e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"eb94ee5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8d544 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0a8d544\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp\" class=\"attachment-medium size-medium wp-image-10525\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-300x165.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1024x565.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-768x424.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-1536x847.webp 1536w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-2048x1130.webp 2048w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Mundi_pharma_Logo.svg-600x331.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986af0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"986af0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683073f elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"683073f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Azeeza-Sunmonu.webp\" class=\"attachment-large size-large wp-image-10524\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8a9d3 elementor-widget elementor-widget-heading\" data-id=\"6b8a9d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Azeeza Sunmonu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95005d elementor-widget elementor-widget-text-editor\" data-id=\"e95005d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Global Head of Commercial Excellence<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c772b88 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c772b88\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af28290 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"af28290\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/azeezat\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e536211 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"e536211\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea94e54 elementor-widget elementor-widget-heading\" data-id=\"ea94e54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffbffe elementor-widget elementor-widget-heading\" data-id=\"fffbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercial Excellence in the era of AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bc23e elementor-widget elementor-widget-text-editor\" data-id=\"d0bc23e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As AI reshapes how pharmaceutical companies engage with healthcare professionals, allocate resources, and measure performance, Commercial Excellence leaders face a pivotal question: how do you move from AI experimentation to sustainable competitive advantage? This hands-on workshop cuts through the hype to explore what AI-enabled commercial excellence actually looks like in practice from smarter segmentation and omnichannel orchestration to next-generation SFE metrics.<\/p><p>Participants will leave with a practical framework they can apply immediately within their own organisations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b352a0a number-list elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b352a0a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>Big-brand solutions look \"incredible\" in sales pitches, but fail miserably in real-life customer scenarios.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>AI \"containment\" often masks high customer frustration and abandonment rather than solving problems. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>Lack of previous work on legacy systems makes for powerless informational only bots <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Hybrid approaches including simple traditional flows together with LLM bots is the smart way to go <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb4383 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"3eb4383\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:135,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>At Accor, our journey in embedding Strength-Based Leadership and building an ecosystem of coaches is a strategic priority and a cornerstone of our people development philosophy.<\/p><p>In our pursuit of a coaching culture, we\u2019ve implemented a range of initiatives that bring together the best different developmental resources. These initiatives are not standalone programmes; they are part of a deliberate, connected effort to empower our leaders and teams. By focusing on individual and collective strengths, and grounded in core coaching principles, we are shaping a workplace where continuous learning, empathy, and performance go hand in hand. This culture fosters not only personal growth but also drives team resilience, engagement, and business impact.<\/p><p>Rather than just talking about the theory, we want you to hear directly from our leaders. They will share how adopting a coaching mindset has transformed their leadership and the tangible difference it has made for their teams and the organisation as a whole.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n\n<div class=\"jet-carousel__item\">\n\t<div class=\"jet-carousel__item-inner\"><div class=\"jet-carousel__content\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4425\" class=\"elementor elementor-4425\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a77e9 e-flex e-con-boxed e-con e-parent\" data-id=\"91a77e9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3b1bce e-con-full speaker-width1 e-flex e-con e-child\" data-id=\"b3b1bce\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385ca0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2385ca0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp\" class=\"attachment-medium size-medium wp-image-10518\" alt=\"\" srcset=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-300x220.webp 300w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-1024x750.webp 1024w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-768x563.webp 768w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1-600x440.webp 600w, https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Novo_Nordisk_-_Logo.svg-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee139f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6ee139f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae579e elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bae579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sfesummit.com\/wp-content\/uploads\/2026\/06\/Pedro-Florian.webp\" class=\"attachment-large size-large wp-image-10519\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930e13 elementor-widget elementor-widget-heading\" data-id=\"4930e13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pedro Florian Cardozo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124cd1c elementor-widget elementor-widget-text-editor\" data-id=\"124cd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commercial Insights &amp; Analytics Manager<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b242c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b242c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ec60 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7a4ec60\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0db0c45\" href=\"https:\/\/www.linkedin.com\/in\/pedroflorian\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a05eff6 e-con-full speaker-width2 e-flex e-con e-child\" data-id=\"a05eff6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df07800 elementor-widget elementor-widget-heading\" data-id=\"df07800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CASE STUDY\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920985d elementor-widget elementor-widget-heading\" data-id=\"920985d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making Better Questions: Navigating Data Oceans with a Compass<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d5e6 elementor-widget elementor-widget-text-editor\" data-id=\"794d5e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a context of infinite data and AI tools that over promise results to optimise decision-making this presentation aims to share reflexions to feel more confident when supporting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61772b9 number-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61772b9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>01<\/span>In the age of data abundance, our bottleneck is no longer data \u2013 it\u2019s the quality of our questions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>02<\/span>A good question has three properties: it\u2019s specific, actionable, and tied to a decision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>03<\/span>The right sequence is: decision - question - data. Not the other way around.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>04<\/span>Common question traps: confirmation bias, questions disguised as answers, and the perfect analysis of the wrong question.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>05<\/span>Practical frameworks to build better questions before opening anu dataset<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b73e7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-jet-unfold\" data-id=\"d7b73e7\" data-element_type=\"widget\" data-settings=\"{&quot;mask_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;mask_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:37,&quot;sizes&quot;:[]},&quot;mask_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;unfold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;unfold_easing&quot;:&quot;easeOutBack&quot;,&quot;fold_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;fold_easing&quot;:&quot;easeOutSine&quot;}\" data-widget_type=\"jet-unfold.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-unfold \" data-settings=\"{&quot;height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:65,&quot;sizes&quot;:[]},&quot;separatorHeight&quot;:null,&quot;unfoldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:1000,&quot;sizes&quot;:[]},&quot;foldDuration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;unfoldEasing&quot;:&quot;easeOutBack&quot;,&quot;foldEasing&quot;:&quot;easeOutSine&quot;,&quot;foldScrolling&quot;:&quot;false&quot;,&quot;hideOutsideClick&quot;:&quot;false&quot;,&quot;autoHide&quot;:&quot;false&quot;,&quot;autoHideTime&quot;:&quot;&quot;,&quot;foldScrollOffset&quot;:null}\">\n\t\t\t<div class=\"jet-unfold__inner\">\n\t\t\t\t<div class=\"jet-unfold__mask\">\n\t\t\t\t\t<div class=\"jet-unfold__content\">\n\t\t\t\t\t\t<div class=\"jet-unfold__content-inner elementor-text-editor elementor-clearfix\"><p>Digital interactions on personal devices are leading to information overload. Consumers are looking for an optimised model that helps them distinguish between information and calls to action.<\/p><p>Instant payments increase the velocity of transactions, with third-party-enabled checkout experiences further amplifying the volume and duplication of notifications. Can the customer experience be enhanced through rules that automate payment decisions?<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"jet-unfold__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"jet-unfold__trigger\"><div class=\"jet-unfold__button elementor-button elementor-size-md\" href=\"#\" data-unfold-text=\"Show More\" data-fold-text=\"Less\" data-fold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-up&quot;&gt;&lt;\/i&gt;\" data-unfold-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-chevron-down&quot;&gt;&lt;\/i&gt;\" tabindex=\"0\" role=\"button\"><span class=\"jet-unfold__button-icon jet-tricks-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span><span class=\"jet-unfold__button-text\">Show More<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n<\/div><div class=\"jet-carousel__prev-arrow-700fe781 jet-arrow prev-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><\/div><div class=\"jet-carousel__next-arrow-700fe781 jet-arrow next-arrow\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><\/div><\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Speakers Sample of Keynote Speakers and their Case Studies \u0421\u043b\u0430\u0439\u0434\u0448\u043e\u0443 &#10094; &#10095; Eric Simard International Director, Omnichannel &amp; Content Analytics Linkedin CASE STUDY From Insight to Impact: Accelerating Patient Reach with AI The acceleration of AI is enabling pharmaceutical companies to reach patients faster through personalised content tailored to HCP needs. 01AI acceleration is transforming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1658","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sfesummit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1658"}],"version-history":[{"count":1169,"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658\/revisions"}],"predecessor-version":[{"id":10568,"href":"https:\/\/sfesummit.com\/index.php?rest_route=\/wp\/v2\/pages\/1658\/revisions\/10568"}],"wp:attachment":[{"href":"https:\/\/sfesummit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}