15+ Experience Based Case Studies

15+ Experience Based Case Studies

10+ One to One Networking Hours

10+ One to One Networking Hours

3 Interactive Group Discussions

3 Interactive Group Discussions

The 6thAnnual Pharma Commercial and SFE Summit
gathers decision makers, professionals and leading experts

from the Pharmaceutical industry involved in SALES FORCE EFFECTIVENESS AND MARKETING

<p style=line-height:20px;>Céline<br>GENTY</p>

Céline
GENTY

Janssen

Vice President Customer Excellence

CRM & SFE

CRM as a Key Element of SFE

A CRM is a key element of Sales Force Effectiveness as it can help companies formulate their growth strategies. Using a CRM platform to drive SFE is definitely the best practice to adopt to leverage quantity, quality and relevance of customer facing interactions. It will put the customer in the centre of the strategy and drive a focus on meeting the customer’s expectations. This will result in improving loyalty to the brand as well as to the company.

  • Benefits of Sales Force Effectiveness approach in pharma
  • Sales Force Effectiveness and Marketing Excellence
  • Adopting Customer Centric approach
  • Understanding what drives your customer’s choices

Ultimate Session

FOR NETWORKING

Every morning starts with a great ice-breaking activity – Speed Networking Session. This session is designed to give all participants the opportunity to meet and introduce themselves to their fellow participants before the official conference starts.

Don’t forget your business cards!

Provided Networking Sessions include Coffee Breaks, Networking Lunches, a Cocktail Reception, plus informal gatherings outside conference hours – key tools for establishing future business connections with fellow industry peers.

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Ensure your attendance at
this world-class event!
AND BUY TICKETS NOW!

Be quick: Seats are
FILLING UP FAST!

For GROUP REGISTRATION
Contact please Tony Bradley
on +421 221 025 322 or
tony.bradley[at]allanlloyds.com

SALES FORCE EFFECTIVENESS

The Evolution of SFE

Sales Force Productivity: Optimizing the Sales Force in Pharmaceutical companies

  • Selling function in the company
  • Major strategic decisions that link with the Sales Force
  • The First – Line the Sales Manager Role
  • Tier one: the structure of the Sales Force
  • Tier two: Boosting the Sales Force Productivity
  • Sales Force as a value-creation tool
<p style=line-height:20px;>Sara Montero<br>LÓPEZ</p>

Sara Montero
LÓPEZ

Lundbeck

National Sales Director

Sample of

KEYNOTE SPEAKERS

<p style=line-height:20px;>Helen<br>SANDILANDS</p>

Helen
SANDILANDS

Baxter

Head, Senior Manager Commercial Effectiveness and Execution

<p style=line-height:20px;>Sara Montero<br>LÓPEZ</p>

Sara Montero
LÓPEZ

Lundbeck

National Sales Director

<p style=line-height:20px;>Ahmed<br>FORS</p>

Ahmed
FORS

Vifor Pharma

Commercial Director Gulf & KSA

<p style=line-height:20px;>Ingo<br>WOLF</p>

Ingo
WOLF

Shire

BU Head HAE

<p style=line-height:20px;>Gabor<br>PURMAN</p>

Gabor
PURMAN

Teva Pharmaceutical Industries

Associate Director, Global Respiratory Development Patient Solutions

<p style=line-height:20px;>Jane Frejlev<br>WESTRING</p>

Jane Frejlev
WESTRING

Bristol - Myers Squibb

Director of Business Operations

Another Interesting Case Study from the Agenda

<p style=line-height:20px;>Ahmed<br>FORS</p>

Ahmed
FORS

Vifor Pharma

Commercial Director Gulf & KSA

SOCIAL MEDIA IN PHARMACOVIGILANCE

How about hiring Siri in your Sales Team?

VR and IOT are the new world! This world is becoming even more virtual with a strong power for social media. In this presentation we will try to take you for a journey to the next future of Sales Teams and what challenges we will face with the current traditional ways.

  • Current tools and challenges facing sales communication
  • The future of communication and impact on our sales
  • Future Reps and a competition with current teams
  • Change management needed for the future
  • What are the trends shaping the future?

Who will I

MEET THERE?

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from Pharmaceutical industry involved in:

  • Sales, Sales Force Effectiveness
  • Marketing
  • Key Account Management
  • Training, HR and Learning
  • Product/Brand/Portfolio Management
  • Commercial Effectiveness
  • E-Marketers/IT/CRM
  • Business Unit Directors
  • Business Operations
  • Customer Excellence
  • Patient Solution Team

What differentiates this conference from the rest?

Tired of attending expos, conferences or events where there is little to no interaction or debate with speakers & delegates?

Allan Lloyds events are famed for being highly interactive. Through our special discussion panels and roundtable discussion formats you will be able to discuss in intimate detail all of the complex issues that you are facing with our speakers and delegates.

Attendees of our events are leaders in their respective companies – meaning you will be able to enjoy indepth discussion with peers!

This is where the real learning & development happens

Request 12 PAGE FULL AGENDA

Venue

4 – 6 October 2016 I BERLIN

BERLIN

The 6th Annual Pharma Commercial and SFE Summit  will take place in Berlin venue will be announced soon.

Things to do in Berlin:

  • Visit the Brandenburg Gate – Once a symbol of division, now a symbol for the re-unification of Germany
  • Take a Hop on/off bus tour of the city
  • Walk through Checkpoint Charlie – the principal gateway between East and West from 1961 – 1990

WORKSHOP

Workshop A

Commercial Pharma

4 October 2016 (15:00 – 16:00)

  • Revolution of devices and their impact on optimizing SFE
  • How to use digital channels for optimizing SFE in 2016?
  • Latest E-Management methods in the sales communication
  • Virtual Sales
  • Social media and their use for optimizing SFE

Workshop B

Signal Detection and Big Data

4 October 2016 (16:00 – 17:00)

  • Effective strategies implementation for more sales visits
  • Right 2016 Sales Model
  • Improving sales techniques in 2016
  • In-field training
  • Quality over Quantity

 

Request Agenda

 

Drop your details in the form and we will send you the whole 12-page brochure filled with all details about the  6th Annual Pharma Commercial and SFE Summit 2016 to you.

  • See what keynote speakers will be taking part in the exclusive speaking panel
  • Explore what Case Studies will be discussed by our senior corporate speakers
  • Get the minute by minute breakdown of the conference

Leave us your details and we will take care of the rest!

Testimonials

  • Very interactive event with high profile participants

    Pfizer
  • Great opportunity, I gained a lot of information also during the networking breaks

    Boehringer Ingelheim
  • Very good and informative conference

    Novartis

GET YOUR PASS!

Would you like to be a part of the 6th Annual Pharma Commercial and SFE Summit 2016 ?

Excellent, but be quick:
Seats are 
FILLING UP FAST! BUY NOW >>>

Don’t miss out!

All prices are 21% Netherlands VAT included. You’ll receive a confirmation and you can edit the attendee details after the purchase. Payment methods are Credit Card and Bank Transfer.

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