12th Annual Sales Force Effectiveness & Digital Marketing in Pharma Summit

5-6 October 2022 | Courtyard Berlin City Center

PAST SPEAKERS

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Anna HAHN

Business Development Manager

David VENTURA

Business Unit Head, Spain and Portugal

Erasmus HOLM

Chief Marketing Officer

Gianpaolo CICCHELLI

Head of Gyn/GU/GI Franchise and Alliance

Serena SAGGINI

Business Unit Director

CONFERENCE TOPICS 2022

LOOK AT THE TOPICS THAT WERE DISCUSSED

  • Living in a new world – Assess the impact of COVID-19 and find out what is next in marketing and sales
  • Global pandemic as an accelerator of digital transformation
  • Customer centricity: Putting patients at the center of attention
  • Evolving commercial strategies & models and new trends in SFE and digital marketing
  • Commercials team of the future – Changing pharma sales force
  • Agile processes in pharma

Designed for

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the pharmaceutical industry involved in:

  • Marketing
  • Sales
  • Digital Marketing
  • Sales Force Effectiveness
  • Business Unit
  • Commercial Excellence
  • Marketing Excellence
  • Digital Excellence
  • Multichannel
  • Business Strategy
  • Digital Innovation
  • Product Launch
  • Customer Management
CASE STUDY

Building a Holistic Obesity Care Journey with a Consumer Mindset

16mil people in Germany live with obesity – a chronic disease. The large majority of them is deeply unhappy with their weight. Yet, only a fraction of them ever receives a proficient treatment. This is why for us at Novo Nordisk, just delivering medication is not enough. Our mission is to step change the whole weight management journey of people living with obesity with disruptive ideas, innovative patient solutions and collaborations with key companies along the value chain.

  • Learn how we created seamless, convenient and personalized patient journeys from activation to treatment initiation and adherence
  • Hear how we continue to utilize disruptive ideas, new technologies and strong relationships with collaborating companies along the value chain
  • Experience how we put patients at the center of attention – rather than following the traditional HCP marketing approach

Anna HAHN

Business Development Manager

David VENTURA

Business Unit Head, Spain and Portugal

CASE STUDY

Turning Patient Centricity into Action

  • Importance of the mission statement in the healthcare sector
  • How to distribute the company mission to all levels of the company
  • Moving from tasks to objectives
CASE STUDY

Move Fast and Break Things! Learn From Your Loss-Making Change Efforts & Innovations

  • Prioritize efforts with strategic thinking. Determine which concepts are relevant rather than just new ideas
  • Blow up or blow out? Scale projects that are working and negotiate shutting down ones that aren’t
  • Implement innovation systems – the value of hackathons, competitions and innovation hubs
  • Create environment for new ideas to overcome regulatory frustration, reduce churn & reduce tedious processes in Pharma

Erasmus HOLM

Chief Marketing Officer

Gianpaolo CICCHELLI

Head of Gyn/GU/GI Franchise and Alliance

CASE STUDY

New Normal in Pharma = New Way to Prioritize?

COVID-19 pandemic suddenly forced companies to operate differently. Face to face meetings became virtual, telemedicine initiatives were implemented, digital content for websites, emails and mobile apps increased, more omnichannel marketing and medical education campaigns as well as strategies related to the new environment were requested. What is changing in therapeutic areas and how do companies need to adapt to succeed?

  • How has the global pandemic situation changed marketing and sales in pharma?
  • Stakeholders: Engagement initiatives during COVID-19
  • HCP interactions in the post-COVID-19 world: Strategic refresh
CASE STUDY

Digitalization and Innovation in Ferring Pharmaceuticals

The pandemic situation forced us to accelerate the digitalization of the work, life and health.                How have we gained efficiency and high level of innovation in daily life and health system?

  • The pandemic situation and the fear of change in mindset
  • New approach to life and work
  • Efficiency improvement in work and health system
  • The 3 wins benefit for the community

Serena SAGGINI

Business Unit Director

It is a great and to the point event. There were some inspirational presentations – I have noted them and will use them in my daily work.

–Associate Director, Digital Customer Engagement, Teva

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