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15th Annual Sales Force Effectiveness and Digital Marketing in Pharma
Summit
15-16 October 2025
Berlin
Past Speakers
SEE THE PREVIOUS SPEAKERS & CASE STUDIES
CASE STUDY
Moving Towards Liquid Structures in the Field
Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Machine learning
- 02Sensitiveness of promotion: Productive frequencies/actions
- 03Optimisation of deployment
- 04Maximisation of field investment
- 05Liquid structures in the field
- 06Data culture in SFE decisions
CASE STUDY
Engage the Future: Adopting and Embedding AI-Powered Digital Marketing Innovation
Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.
Life science companies are adopting Generative AI to design personalised and targeted omnichannel marketing campaigns that effectively engage healthcare practitioners for impact. AI-powered digital marketing can drive efficiencies and enhance personalisation. One of the aspects to prioritise is for organisations to address change management and marketing team upskilling in order to transition from multichannel approaches to AI-powered Omnichannel innovation.
- 01The invention of digital money
- 02Recent trends in the financial services industry
- 03Stablecoins, deposits tokens and CBDCs
- 04Tokenisation of assets and securities
- 05Marketable products and outlook for the future
CASE STUDY
Charting the Course: Our Influence on the HCP/Customer Engagement Trek
In an era of digital transformation, the security landscape for financial institutions is constantly evolving. From the intricacies of data governance to the integration of AI technologies, the need for robust security measures has never been greater. Our mission is to protect not only our clients and stakeholders but also the financial system’s integrity. Join me as we explore the future of banking security
Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.
- 01Understanding the Evolution of HCP/Customer Engagement: Explore how engagement strategies have evolved over time and the current landscape
- 02Leveraging Technology: Discuss the role of technology, including digital platforms, data analytics, and artificial intelligence, in enhancing HCP/customer engagement
- 03Building Meaningful Connections: Highlight the importance of building authentic relationships with healthcare professionals/customers and strategies for fostering trust and loyalty
- 04Personalisation and Customisation: Emphasise the significance of tailoring interactions to meet the individual needs and preferences of HCPs/customers
- 05Compliance and Ethical Considerations: Address the regulatory requirements and ethical considerations involved in HCP/customer engagement, ensuring transparency and integrity in all interactions
- 06Measuring Success: Share insights on how to measure the effectiveness of engagement strategies, including key performance indicators and metrics for assessing impact
Gemma Rafols-Llach
E2E Operational Excellence Lead – Global E2E Solutions Experience and Effectiveness
CASE STUDY
Starting With the Employee — an End-User Centric Vision
CX is a must and a topic all over the place lately. But a superior CX isn’t just about the customer; it demands top-notch EX, emphasising the importance of employee satisfaction and engagement. This presentation aims to showcase how we have leveraged our EX in Merck by using real user-centric, and collaborative work models to support our HR function and deliver a best-in-class experience for our employees on performance and compensation topics.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Understanding the real needs and objectives of our customers = understanding employees
- 02Breaking the silos = international team, collaborative approach
- 03Technology enables the possibility, but creativity generates the value. How to understand and leverage at the right time the power of tech? How to break the initial tech barriers?
- 04Results
CASE STUDY
Mastering Market Trends: A Guide to Leading in Aesthetics Industry
The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.
Discover how to navigate industry shifts, seize opportunities, and position yourself as a frontrunner in aesthetic solutions. Uncover invaluable insights tailored to propel Galderma SA to the forefront of innovation and success.
- 01Understanding the current landscape of the aesthetics dermatology industry
- 02Analysing key market trends shaping the future of aesthetic solutions
- 03Strategies for seizing opportunities and staying ahead of competitors
- 04Leveraging innovation to drive growth and success in aesthetics
- 05A case study showcasing successful market leadership in the industry
CASE STUDY
Mastering Market Trends: A Guide to Leading in Aesthetics Industry
The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.
Discover how to navigate industry shifts, seize opportunities, and position yourself as a frontrunner in aesthetic solutions. Uncover invaluable insights tailored to propel Galderma SA to the forefront of innovation and success.
- 01Understanding the current landscape of the aesthetics dermatology industry
- 02Analysing key market trends shaping the future of aesthetic solutions
- 03Strategies for seizing opportunities and staying ahead of competitors
- 04Leveraging innovation to drive growth and success in aesthetics
- 05A case study showcasing successful market leadership in the industry
CASE STUDY
Engage the Future: Adopting and Embedding AI-Powered Digital Marketing Innovation
Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.
Life science companies are adopting Generative AI to design personalised and targeted omnichannel marketing campaigns that effectively engage healthcare practitioners for impact. AI-powered digital marketing can drive efficiencies and enhance personalisation. One of the aspects to prioritise is for organisations to address change management and marketing team upskilling in order to transition from multichannel approaches to AI-powered Omnichannel innovation.
- 01The invention of digital money
- 02Recent trends in the financial services industry
- 03Stablecoins, deposits tokens and CBDCs
- 04Tokenisation of assets and securities
- 05Marketable products and outlook for the future
CASE STUDY
Moving Towards Liquid Structures in the Field
Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Machine learning
- 02Sensitiveness of promotion: Productive frequencies/actions
- 03Optimisation of deployment
- 04Maximisation of field investment
- 05Liquid structures in the field
- 06Data culture in SFE decisions
Gemma Rafols-Llach
E2E Operational Excellence Lead – Global E2E Solutions Experience and Effectiveness
CASE STUDY
Starting With the Employee — an End-User Centric Vision
CX is a must and a topic all over the place lately. But a superior CX isn’t just about the customer; it demands top-notch EX, emphasising the importance of employee satisfaction and engagement. This presentation aims to showcase how we have leveraged our EX in Merck by using real user-centric, and collaborative work models to support our HR function and deliver a best-in-class experience for our employees on performance and compensation topics.
In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.
- 01Understanding the real needs and objectives of our customers = understanding employees
- 02Breaking the silos = international team, collaborative approach
- 03Technology enables the possibility, but creativity generates the value. How to understand and leverage at the right time the power of tech? How to break the initial tech barriers?
- 04Results
CASE STUDY
Charting the Course: Our Influence on the HCP/Customer Engagement Trek
In an era of digital transformation, the security landscape for financial institutions is constantly evolving. From the intricacies of data governance to the integration of AI technologies, the need for robust security measures has never been greater. Our mission is to protect not only our clients and stakeholders but also the financial system’s integrity. Join me as we explore the future of banking security
Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.
- 01Understanding the Evolution of HCP/Customer Engagement: Explore how engagement strategies have evolved over time and the current landscape
- 02Leveraging Technology: Discuss the role of technology, including digital platforms, data analytics, and artificial intelligence, in enhancing HCP/customer engagement
- 03Building Meaningful Connections: Highlight the importance of building authentic relationships with healthcare professionals/customers and strategies for fostering trust and loyalty
- 04Personalisation and Customisation: Emphasise the significance of tailoring interactions to meet the individual needs and preferences of HCPs/customers
- 05Compliance and Ethical Considerations: Address the regulatory requirements and ethical considerations involved in HCP/customer engagement, ensuring transparency and integrity in all interactions
- 06Measuring Success: Share insights on how to measure the effectiveness of engagement strategies, including key performance indicators and metrics for assessing impact
Hottest topics
LOOK AT THE TOPICS THAT WERE DISCUSSED
- 01The most booming pharma marketing trends in 2024
- 02Artificial Intelligence (AI) and the Cloud
- 03Evolving Commercial Strategies & Models and New Trends in SFE
- 04Customer Centricity & Customer Engagement
- 05Effective marketing strategies to ensure digital marketing success
- 06Commercials team of the future — Changing pharma sales force
Testimonials
What our users say about our conferences
It is a great and to the point event. There were some inspirational presentations – I have noted them and will use them in my daily work.
Teva
Associate Director, Digital Customer Engagement
Very nice conference. I liked the international mix of people and professions.
Janssen
Sales & Marketing Director
Good blend of innovative and traditional topics and a good level of interaction.
Biogen
Head of Sales Force Excellence
Interesting mostly because of the intimate atmosphere and a lot of topics.
Novartis
Director, Marketing
Sponsors
Past Sponsors at This Summit
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