13th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit

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Past Speakers

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

44

Quentin Descat

Head Global Cardiovascular – Commercial Launch Brands Lead

CASE STUDY

Stop Dreaming - Start Crawling

Stop dreaming, start crawling… engaging to win with customers.

Strategic ambition matters as much as strong data and IT architecture, a global/local team effort and a resilient culture to create real customer impact. Let’s have a look at both the dream, and the reality, in an interactive session.

11

Alberto Martin

Digital & Multichannel Marketing Director, Digital Transformation Lead Iberia

CASE STUDY

From Big Pharma to Smart Pharma: Taking Full Advantage of the Digital Environment

Pharmaceutical companies have invested millions to include digital touchpoints and technological solutions to enhance their customer engagement and offer a multichannel approach to different stakeholders. As companies, do we have a clear and unique internal and external digital selling proposition? Are we doing better, or are we doing more?

55

Rodolphe Janssens

Director Commercial Operations

CASE STUDY

Interconnecting Digital Marketing and SFE: Our Local Journey to Greater Competitiveness

Digital Marketing and Sales Force Effectiveness (SFE) are crucial components to the success of any pharmaceutical organisation. This presentation focuses on the transformative journey taken in a midsize market, beginning with the infrastructure shift to ultimately attain seamless customer engagement across online and offline channels.

During the discussion, we will deepen into essential considerations that include the mindset and engagement of people, cross-functional teamwork, and a local with the global model. The purpose of this journey and the reflections shared is to provide valuable insights to global/regional teams on how to optimise collaboration while also sharing best practices with the local affiliate audience.

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22

Francesco Michienzi

Global Business Operations Development Director

CASE STUDY

Understanding Patients Experience

As Pharmaceutical Industries, we need to acquire more sensitivity and knowledge when it comes to Patients; Patients are assuming a ‘Modern Role’ into Healthcare System, leading to a ‘Need for Alignment’ among stakeholders as data management as digital technologies in medicine.

33

Mohammed Samy

Business Unit – Franchise Head Speciality Care

CASE STUDY

Innovative Go-to-Market Strategies between Primary Care & Rare Diseases

In today’s evolving healthcare landscape, it is crucial for the pharmaceutical industry
to establish customised go-to-market strategies that provide the best possible
healthcare to patients based on the nature of the disease area. In this presentation,
we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare
Diseases, the role of data-driven insights and AI-powered initiatives to support
patient access, and new enabling roles that maximise patient outcomes and business
results.

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Hottest topics

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Testimonials

What our users say about our conferences

It is a great and to the point event. There were some inspirational presentations – I have noted them and will use them in my daily work.
Teva
Associate Director, Digital Customer Engagement
Very nice conference. I liked the international mix of people and professions.
Janssen
Sales & Marketing Director
Good blend of innovative and traditional topics and a good level of interaction.
Biogen
Head of Sales Force Excellence
Interesting mostly because of the intimate atmosphere and a lot of topics.
Novartis
Director, Marketing

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