13th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit
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Past Speakers
SEE THE PREVIOUS SPEAKERS & CASE STUDIES
CASE STUDY
Stop Dreaming - Start Crawling
Stop dreaming, start crawling… engaging to win with customers.
Strategic ambition matters as much as strong data and IT architecture, a global/local team effort and a resilient culture to create real customer impact. Let’s have a look at both the dream, and the reality, in an interactive session.
- 01From Big Data to Small Data / Pharma is and will not be a mass market
- 02From Technology to Biology / Human interactions will count as long as Healthcare professionals are humans
- 03From Artificial Intelligence to Talent Due Diligence / Fire the digital hoppers before they hope
- 04From Machine Learning to Habit Building / Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted
Alberto Martin
Digital & Multichannel Marketing Director, Digital Transformation Lead Iberia
CASE STUDY
From Big Pharma to Smart Pharma: Taking Full Advantage of the Digital Environment
Pharmaceutical companies have invested millions to include digital touchpoints and technological solutions to enhance their customer engagement and offer a multichannel approach to different stakeholders. As companies, do we have a clear and unique internal and external digital selling proposition? Are we doing better, or are we doing more?
- 01Is your DT vision clear and tangible?
- 02Volume, Quality and Relevant Data
- 03Post-pandemic era: Different environment, the same approach
- 04What can we expect from AI in the pharma commercial model?
CASE STUDY
Interconnecting Digital Marketing and SFE: Our Local Journey to Greater Competitiveness
Digital Marketing and Sales Force Effectiveness (SFE) are crucial components to the success of any pharmaceutical organisation. This presentation focuses on the transformative journey taken in a midsize market, beginning with the infrastructure shift to ultimately attain seamless customer engagement across online and offline channels.
During the discussion, we will deepen into essential considerations that include the mindset and engagement of people, cross-functional teamwork, and a local with the global model. The purpose of this journey and the reflections shared is to provide valuable insights to global/regional teams on how to optimise collaboration while also sharing best practices with the local affiliate audience.
- 01The shift from product to customer centricity
- 02Overview of our transformative journey
- 03Sales Force: Enabler and beneficiary of the omnichannel customer engagement
- 04Reflections on people journey: Individual mindset and engagement, cross-functional teamwork and local with global model
CASE STUDY
Understanding Patients Experience
As Pharmaceutical Industries, we need to acquire more sensitivity and knowledge when it comes to Patients; Patients are assuming a ‘Modern Role’ into Healthcare System, leading to a ‘Need for Alignment’ among stakeholders as data management as digital technologies in medicine.
- 01Patients as partners
- 02Patients support
- 03Key success factors for a fruitful collaboration
CASE STUDY
Innovative Go-to-Market Strategies between Primary Care & Rare Diseases
In today’s evolving healthcare landscape, it is crucial for the pharmaceutical industry
to establish customised go-to-market strategies that provide the best possible
healthcare to patients based on the nature of the disease area. In this presentation,
we’ll focus on Boehringer’s unique GTM strategies for Primary Care and Rare
Diseases, the role of data-driven insights and AI-powered initiatives to support
patient access, and new enabling roles that maximise patient outcomes and business
results.
- 01The differences between primary care and rare diseases in terms of patient populations, access to treatment and healthcare focus
- 02GTM strategies in primary care: Maximising sales force effectiveness using AI-powered tools
- 03GTM strategies in rare disease: it is patient finding exercise, but what is the best way to do so?
- 04Different roles needed to support both models
CASE STUDY
Stop Dreaming - Start Crawling
Stop dreaming, start crawling… engaging to win with customers.
Strategic ambition matters as much as strong data and IT architecture, a global/local team effort and a resilient culture to create real customer impact. Let’s have a look at both the dream, and the reality, in an interactive session.
- 01From Big Data to Small Data / Pharma is and will not be a mass market
- 02From Technology to Biology / Human interactions will count as long as Healthcare professionals are humans
- 03From Artificial Intelligence to Talent Due Diligence / Fire the digital hoppers before they hope
- 04From Machine Learning to Habit Building / Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted
Alberto Martin
Digital & Multichannel Marketing Director, Digital Transformation Lead Iberia
CASE STUDY
From Big Pharma to Smart Pharma: Taking Full Advantage of the Digital Environment
Pharmaceutical companies have invested millions to include digital touchpoints and technological solutions to enhance their customer engagement and offer a multichannel approach to different stakeholders. As companies, do we have a clear and unique internal and external digital selling proposition? Are we doing better, or are we doing more?
- 01Is your DT vision clear and tangible?
- 02Volume, Quality and Relevant Data
- 03Post-pandemic era: Different environment, the same approach
- 04What can we expect from AI in the pharma commercial model?
CASE STUDY
Interconnecting Digital Marketing and SFE: Our Local Journey to Greater Competitiveness
Digital Marketing and Sales Force Effectiveness (SFE) are crucial components to the success of any pharmaceutical organisation. This presentation focuses on the transformative journey taken in a midsize market, beginning with the infrastructure shift to ultimately attain seamless customer engagement across online and offline channels.
During the discussion, we will deepen into essential considerations that include the mindset and engagement of people, cross-functional teamwork, and a local with the global model. The purpose of this journey and the reflections shared is to provide valuable insights to global/regional teams on how to optimise collaboration while also sharing best practices with the local affiliate audience.
- 01The shift from product to customer centricity
- 02Overview of our transformative journey
- 03Sales Force: Enabler and beneficiary of the omnichannel customer engagement
- 04Reflections on people journey: Individual mindset and engagement, cross-functional teamwork and local with global model
CASE STUDY
Understanding Patients Experience
As Pharmaceutical Industries, we need to acquire more sensitivity and knowledge when it comes to Patients; Patients are assuming a ‘Modern Role’ into Healthcare System, leading to a ‘Need for Alignment’ among stakeholders as data management as digital technologies in medicine.
- 01Patients as partners
- 02Patients support
- 03Key success factors for a fruitful collaboration
Hottest topics
LOOK AT THE TOPICS THAT WERE DISCUSSED
- 01Digital marketing – More important than ever
- 02Commercial innovation
- 03Post-pandemic era: An accelerator of digital transformation
- 04Importance of developing the right content
- 05Future of pharma sales & marketing
- 06Customer centricity and customer engagement
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