14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit

Past Speakers

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

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Angeliki Nikoli

Global Head of Neuromodulators Franchise

CASE STUDY

Mastering Market Trends: A Guide to Leading in Aesthetics Industry

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

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Discover how to navigate industry shifts, seize opportunities, and position yourself as a frontrunner in aesthetic solutions. Uncover invaluable insights tailored to propel Galderma SA to the forefront of innovation and success.

Cristina Lovera Haas

Head Business Excellence & Execution

CASE STUDY

Engage the Future: Adopting and Embedding AI-Powered Digital Marketing Innovation

Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.

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Life science companies are adopting Generative AI to design personalised and targeted omnichannel marketing campaigns that effectively engage healthcare practitioners for impact. AI-powered digital marketing can drive efficiencies and enhance personalisation. One of the aspects to prioritise is for organisations to address change management and marketing team upskilling in order to transition from multichannel approaches to AI-powered Omnichannel innovation.

Raquel Coca Lopez

CCO — Commercial Director

CASE STUDY

Moving Towards Liquid Structures in the Field

Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

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Gemma Rafols-Llach

E2E Operational Excellence Lead – Global E2E Solutions Experience and Effectiveness

CASE STUDY

Starting With the Employee — an End-User Centric Vision

CX is a must and a topic all over the place lately. But a superior CX isn’t just about the customer; it demands top-notch EX, emphasising the importance of employee satisfaction and engagement. This presentation aims to showcase how we have leveraged our EX in Merck by using real user-centric, and collaborative work models to support our HR function and deliver a best-in-class experience for our employees on performance and compensation topics.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Steven Januar Kusmanto

Global Director, Digital & Customer Engagement

CASE STUDY

Charting the Course: Our Influence on the HCP/Customer Engagement Trek

In an era of digital transformation, the security landscape for financial institutions is constantly evolving. From the intricacies of data governance to the integration of AI technologies, the need for robust security measures has never been greater. Our mission is to protect not only our clients and stakeholders but also the financial system’s integrity. Join me as we explore the future of banking security

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More
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Angeliki Nikoli

Global Head of Neuromodulators Franchise

CASE STUDY

Mastering Market Trends: A Guide to Leading in Aesthetics Industry

The credit card industry has undergone significant changes over the years, driven by technological advancements, changing consumer behaviours, and regulatory developments. This presentation will trace the evolution of credit card product management, from its early days to the present, and explore the key trends shaping its future. We will discuss how product managers have adapted to new challenges and opportunities, such as the rise of digital payments, the importance of data analytics, and the increasing focus on sustainability. We will also examine the role of innovation in driving product development and enhancing the customer experience. Finally, we will look ahead to the future of credit card product management, discussing emerging trends and strategies that will shape the industry in the years to come.

Show More

Discover how to navigate industry shifts, seize opportunities, and position yourself as a frontrunner in aesthetic solutions. Uncover invaluable insights tailored to propel Galderma SA to the forefront of innovation and success.

Cristina Lovera Haas

Head Business Excellence & Execution

CASE STUDY

Engage the Future: Adopting and Embedding AI-Powered Digital Marketing Innovation

Since the invention of Bitcoin, digital money and assets have taken the banking industry by storm. JP Morgan is operating a dollar-backed stablecoin with 1bm USD in daily volumes and a smart contracts platform offering instant transfers and settlement of financial assets. At the same time, BCG estimates that asset tokenisation will reach 16 trillion dollars by 2030. Banks have already passed Proof of Concept and are coming out with their first marketable products. Taking action is becoming imperative for banks to remain competitive.

Show More

Life science companies are adopting Generative AI to design personalised and targeted omnichannel marketing campaigns that effectively engage healthcare practitioners for impact. AI-powered digital marketing can drive efficiencies and enhance personalisation. One of the aspects to prioritise is for organisations to address change management and marketing team upskilling in order to transition from multichannel approaches to AI-powered Omnichannel innovation.

Raquel Coca Lopez

CCO — Commercial Director

CASE STUDY

Moving Towards Liquid Structures in the Field

Travelling through a real case example, we will understand how machine learning can drive us to the most effective engagement model, deployment and resource optimisation. We will also cover the hurdles of implementing this model, the change in culture and mindset required, and how to move to liquid organisations with success.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Gemma Rafols-Llach

E2E Operational Excellence Lead – Global E2E Solutions Experience and Effectiveness

CASE STUDY

Starting With the Employee — an End-User Centric Vision

CX is a must and a topic all over the place lately. But a superior CX isn’t just about the customer; it demands top-notch EX, emphasising the importance of employee satisfaction and engagement. This presentation aims to showcase how we have leveraged our EX in Merck by using real user-centric, and collaborative work models to support our HR function and deliver a best-in-class experience for our employees on performance and compensation topics.

In this session, we delve into the transformative world of omnichannel communication within global and local medical affairs. We will explore strategies and requirements for implementing an omnichannel approach, ensuring healthcare professionals have seamless access to diverse resources across multiple platforms. The session will highlight how leveraging data can refine and personalise communication methods, thus enhancing their impact on the target audience. Additionally, the presentation will address the importance of facilitating effective cross-functional communication among medical and commercial teams, especially in fostering a unified strategy. Finally, we will explore methods to tailor content and messaging to suit the diverse preferences of different healthcare professionals and stakeholders. This session promises to offer valuable insights and practical tools for anyone looking to enhance their communication strategies in the rapidly evolving healthcare sector.

Show More

Steven Januar Kusmanto

Global Director, Digital & Customer Engagement

CASE STUDY

Charting the Course: Our Influence on the HCP/Customer Engagement Trek

In an era of digital transformation, the security landscape for financial institutions is constantly evolving. From the intricacies of data governance to the integration of AI technologies, the need for robust security measures has never been greater. Our mission is to protect not only our clients and stakeholders but also the financial system’s integrity. Join me as we explore the future of banking security

Welcome to “Charting the Course: Our Influence on the HCP/Customer Engagement Trek”. Today, we embark on a journey to explore our impact on the ever-evolving landscape of healthcare professional (HCP) and customer engagement. In a world shaped by technology, ethics, and personalisation, our role as navigators of this journey is pivotal. Throughout this discourse, we’ll delve into key topics that define our approach, from leveraging technology to building meaningful connections. Join me as we navigate through these waters together, shaping not just outcomes, but the very fabric of trust and collaboration that underpins every meaningful engagement.

Show More

Ahmed Nasr

Operations Director Egypt and Director Milk Africa & Turkey

Khaled Elsharkawy

Integrated Supply Chain Senior Director

Mueen Uddin Siddique

Senior Director – Access Network Procurement

Shannon Hore

Senior Vice President Procurement and Logistics

Sandeep Sharma

Director Group Procurement & International Markets Supply Chain

Hottest topics

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Testimonials

What our users say about our conferences

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Very well organised summit packed with resourceful presentations. It was a fantastic conference!
Union National Bank
Chief Human Resources Officer
Great event, very good topics and discussions with diverse participants
Landmark Group
Head – Rewards & Organisational Effectiveness,
Good overall, I gain a lot of useful information. Lots of insights to learn from and a great speaker line-up.
Abu Dhabi Airports
Total Rewards Head, Senior Manager Organisation Development
Great conference. I really liked meeting the other participants and the opportunity to openly share insights.
Adidas
Director Compensation Programmes
It is a great and to the point event. There were some inspirational presentations – I have noted them and will use them in my daily work.
Teva
Associate Director, Digital Customer Engagement
Very nice conference. I liked the international mix of people and professions.
Janssen
Sales & Marketing Director
Good blend of innovative and traditional topics and a good level of interaction.
Biogen
Head of Sales Force Excellence
Interesting mostly because of the intimate atmosphere and a lot of topics.
Novartis
Director, Marketing

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