Head Global Cardiovascular – Commercial Launch Brands Lead
Stop dreaming, start crawling… engaging to win with customers.
Strategic ambition matters as much as strong data and IT architecture, a global/local team effort and a resilient culture to create real customer impact. Let’s have a look at both the dream, and the reality, in an interactive session.
Pharmaceutical companies have invested millions to include digital touchpoints and technological solutions to enhance their customer engagement and offer a multichannel approach to different stakeholders. As companies, do we have a clear and unique internal and external digital selling proposition? Are we doing better, or are we doing more?
Digital Marketing and Sales Force Effectiveness (SFE) are crucial components to the success of any pharmaceutical organisation. This presentation focuses on the transformative journey taken in a midsize market, beginning with the infrastructure shift to ultimately attain seamless customer engagement across online and offline channels.
During the discussion, we will deepen into essential considerations that include the mindset and engagement of people, cross-functional teamwork, and a local with the global model. The purpose of this journey and the reflections shared is to provide valuable insights to global/regional teams on how to optimise collaboration while also sharing best practices with the local affiliate audience.
As Pharmaceutical Industries, we need to acquire more sensitivity and knowledge when it comes to Patients; Patients are assuming a ‘Modern Role’ into Healthcare System, leading to a ‘Need for Alignment’ among stakeholders as data management as digital technologies in medicine.