skip to Main Content

SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Ignacio
QUILES LARA

Executive Director of Global Marketing and Commercial Operations

CASE STUDY / DAY 1

Personalised Medicine - Pharma`s New Role in Collaborative Care

In the new era of personalised medicine matching the right patient with the right area requires cross-functional stakeholder collaboration (pharma, health care practitioners, diagnostic, patients, suppliers, public institutions, tech innovators), as relationships are changing dramatically. Understand how all of us can collaborate, combine strengths and establish a true partnership that will lead to better patient outcomes and cost-effective healthcare solutions.

  • Which are the new Industry Value Network Partners for Collaborative Care?
  • How can we create value through partnerships going beyond medicine?

CASE STUDY / DAY 1

From Interactive Innovation to Disruptive Innovation? #9monthslater

Innovation is replacing digital in many of your presentations. Is it good or bad? Well, digital therapeutic or beyond-the-pill is not a new concept but the players that are bringing it are smaller and more agile than what you bring.

In this presentation:

  • We will dive in what is broken in the current innovation lab or external incubation model
  • Explore one way to reconcile the benefits of both worlds
  • Moonshot 10 years from now to see what would be our job in a new healthcare field

Haider
ALLEG

Global Head of Digital Marketing

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Ignacio
QUILES LARA

Executive Director of Global Marketing and Commercial Operations

Sanjeev
KULKARNI

Director Sales Strategy , Emerging Markets

Sotiris
BOTOZIS

Commercial Director

Hank
SCZERBA

Global Commercial Director

Haider
ALLEG

Global Head of Digital Marketing

Serena
SAGGINI

Head of Franchise Rare Disease

CASE STUDY / DAY 2

How to Achieve a Customer-Centric Approach to Commercial Excellence

Companies often work on generalised solutions and processes to drive commercial excellence. The truth is, based on my experience, another one – generalised solutions can never win over a customised approach. For this approach you need very deep customer insights on a customer level. I will give a comprehensive overview about the Tools and Options to achieve this.

  • What do we really mean with Commercial Excellence
  • What is a customer approach to commercial excellence?
  • What tools are available to come there?
  • How does success look like?

Hank
SCZERBA

Global Commercial Director

Serena
SAGGINI

Head of Franchise Rare Disease

CASE STUDY / DAY 2

The Patient-Centric Culture: From the Orphan Disease Model to the Commun Disorders

The rare disease model puts the patient at the centre of all the market processes. This approach can represent a good way even for the commun diseases, starting from the patient journey, through the individual medicine with digital support.

  • Building customer centricity as the central philosophy across the company
  • Customer centricity – What can sales reps do to have better customer-centric approach?
  • How the patient-centric culture can help to retain and reward talents
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

9th Annual Pharma Commercial and SFE Summit
TIME IS RUNNING OUT! DON’T RISK MISSING IT

THANK YOU FOR YOUR CALL REQUEST

You will be contacted shortly.

Back To Top

RELATED EVENTS

9th Annual Pharma Marketing Summit - Digital Marketing & CEM
Global Medical Affairs Summit