16mil people in Germany live with obesity – a chronic disease. The large majority of them is deeply unhappy with their weight. Yet, only a fraction of them ever receives a proficient treatment. This is why for us at Novo Nordisk, just delivering medication is not enough. Our mission is to step change the whole weight management journey of people living with obesity with disruptive ideas, innovative patient solutions and collaborations with key companies along the value chain.
- Learn how we created seamless, convenient and personalized patient journeys from activation to treatment initiation and adherence
- Hear how we continue to utilize disruptive ideas, new technologies and strong relationships with collaborating companies along the value chain
- Experience how we put patients at the center of attention – rather than following the traditional HCP marketing approach