See breakdown of all you need to know about our Summit
HOT CONFERENCE TOPICS
- Understand the core factors of an efficient and productive sales organisation
- Personalised Medicine – Pharma`s new role in collaborative care
- How to achieve a customer-centric approach to commercial excellence
- The patient-centric culture
- Driving sustainable commercial excellence in the future
- Controversies in global and local experiences
- How to adopt Artificial Intelligence for smarter selling?
- Leveraging the art of photography in leading successful teams and implementing winning strategies
WHO WILL YOU MEET
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:
- Commercial Excellence
- Sales Force Effectiveness
- Sales & Marketing
- Digital Transformation
- Digital Marketing
- Digital Sales
- Product Launch
- Launch Excellence
- Business Units
- Customer Experience
- Key Account Management
- Business Planning
8 October 2019 – 15.00 – 16.00
Digital and Technology Revolution 2020
- What are the most significant digital transformation trends?
- How to adopt artificial intelligence for smarter selling?
- How will AI and chatbots impact the workforce?
- How to provide a native, personal, authentic, and purposeful experience through the use of chatbots?
- The journey from DATA to Analytics, Machine Learning to AI — how have you progressed?
8 October 2019 – 16:00 – 17:00
Commercial Excellence and SFE: Understanding What Drives Value
- How to develop the ability to continuously identify, monitor and map the changing value drivers for diverse market stakeholders?
- How to align go-to-market strategy with the company’s growth strategy, ensuring that the right people are in the right roles, and that sale professionals have the right tools, skills and mindset to be effective?
- How to take an agile approach to the market?
- How to provide a dynamic value proposition? What are appropriate channels and optimal relationships that meet changing demands along the offering’s life cycle?