Event bio
29 – 30 September, 2026
Berlin
The 16th Annual Sales Force Effectiveness & Digital Marketing in Pharma Summit brings together pharmaceutical leaders, commercial innovators, and digital transformation experts to explore the future of customer engagement in healthcare. Discover how AI-powered insights, omnichannel strategies, and advanced analytics are revolutionising pharmaceutical sales and marketing. Learn from real-world success stories, exchange best practices, and uncover new ways to enhance HCP engagement and commercial performance. Join industry pioneers shaping the next generation of pharma excellence.
The 16th Annual Sales Force Effectiveness & Digital Marketing in Pharma Summit brings together pharmaceutical leaders, commercial innovators, and digital transformation experts to explore the future of customer engagement in healthcare. Discover how AI-powered insights, omnichannel strategies, and advanced analytics are revolutionising pharmaceutical sales and marketing. Learn from real-world success stories, exchange best practices, and uncover new ways to enhance HCP engagement and commercial performance. Join industry pioneers shaping the next generation of pharma excellence.
Who Should Attend
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from pharmaceutical industry / industries involved in:
- Marketing
- Sales
- Brand
- Commercial
- Digital Marketing
- Sales Force Effectiveness
- Business Unit
- Franchise
- Commercial Excellence
- Marketing Excellence
- Digital Excellence
- Multichannel
- Business Strategy
- Digital Innovation
- Product Launch
- Customer Management
- Customer Excellence
- Customer Insight
Look at the Main Topics
Of Our Conference
- 01Managing Performance vs. Tracking Motion: Where SFE Really Fails
- 02From Targeting Reach to Driving Behaviour Change in HCP Engagement
- 03When More Data Leads to Worse Decisions: Rethinking Insight Generation
- 04Omnichannel Overload: Why More Touchpoints Reduce Impact
- 05AI in Pharma: From Innovation Showcase to Real Business Impact
- 06Measuring What Matters: Rethinking ROI in Commercial Excellence
